BRAND CORPORATE IDENTITY - FINAL PROJECT
13/05/2019 - 26/06/2019 ( Week 7 - Week 13 )
Chong Siong Loong Ron ( 0334452 )
Brand Corporate Identity
Final Project - Brand Corporate Identity
INSTRUCTIONS
Week 7
We was brief on what is needed to do in this project, which we need to submit our applications of our own choice and minimum amount one application must be physically done out as submission. one brand book is needed, and a set of stationery, letterhead, an envelope and a name card, with that saying all of the requirement need to be kept consistency in the design or the layout has to keep its consistency.As finalizing logo design is still going on, but we have to come out with some sketches of our stationery, and brand book
Image 1, digitize logo
Image 2, digitize logo
Image 3, digitize logo
Image 4, Sketches of name card
Image 5, Sketches of envelope
Image 6, Sketches of envelope
Image 7, Sketches of letter head
Image 8, Sketches of letter head
Image 9, Sketches of brand book
Week 8
For this week the logo has almost come to finalizing as there is only minor touch up if needed to be done and base on the feedback given we have to finish up the task that is given individually.
PDF Final logo
Image 10, Test print for letter head
Image 11, Test print for envelope and name card
Image 12, Test print for envelope and name card
Week 9
Base on last week feedback we have to do further improvement base on the chosen item for each item for example brand book, stationery and i was told that i should start coming out with sketches for my application that i want to produce.As i have two things in mind that i want to produce, 1 is uniform with my designed logo on the uniform for my chosen company and 2 is a designed exercises book cover for the use of the student.
Image 13, Sketches of uniform badge design and exercise book cover
PDF Digitize Name Card
PDF Digitize Envelope
PDF Digitize letterhead
PDF 1st layout draft brand book
Week 10
As i was told to focus more on the layout and design for the brand book because my stationery is at a stage where is most finalize, so i should put more time on my brand book. We have to start thinking about our brand video as we need to show sketches of your brand video idea.
PDF 1st draft brand book
Week 11
Due to the e-learning week so this week we are need to show more things as compared to the previews week, because we have to come out with idea of our brand video and on the same time we have to start finalizing things because we are getting near the due date. as all the item should change to the gold strip as it works best because it does not over shine the logo.
PDF Final Name card
PDF Final Envelope
PDF digitize Letterhead
PDF 2nd draft of Brand book with image
PDF digitize uniform with badge
PDF digitize badge on actual uniform pocket
PDF digitize exercise book cover
Image 14, Sketches of brand video
Week 12
For this week basically we have to finalize everything as it is the last time we get feedback from Ms Li lian before next weeks submission
PDF Final Letter Head
As for the brand book i was not sure which bind method suits my brand book so i did 2 method as one is perfect bind and the other one is staple bind.
Image 15, "Left" is Perfect bind, "Right" is Staple bind
PDF 3rd draft brand book with image "Perfect bind"
PDF 4th draft brand book without image "Staple bind"
PDF Final Exercise Book Cover
1st draft of brand video
Week 13 ( Submission day )
For this week we have to print out all stationery with the right chosen material, our brand book should be accurate in terms in the information and also never the less in the right printed materials and lastly our chosen application should be produce, lastly our brand video.
PDF Letter Head
Image 24, Final Exercise Book cover
PDF Final Exercise Book Cover
PDF digitize uniform with badge
Image 29, Final 3D Company Logo "Front View"
Image 31, Logo Display on exterior of school building
Stationery
Name Card
Image 16, Final Name Card
PDF Final Name Card
Envelope
Image 17, Final Envelope Back
Image 18, Final Envelope Back
PDF Final Envelope
Letter Head
Image 19, Letter head with text
Image 20, Letter head without text
Application
Brand Book
Image 21, Final Brand book front cover
Image 22, Final Brand book inner pages
Image 23, Final Brand book inner pages
PDF Final Brand Book
PDF Final Brand Book
Book Cover
Image 24, Final Exercise Book
Uniform
Image 25, Final Uniform
Image 26, Final Uniform Badge
PDF digitize uniform with badge
PDF digitize badge on actual uniform pocket
Tote Bag
Image 27, Final Tote Bag
Image 28, Final Tote Bag
3D Company Logo
Image 30, Final 3D Company Logo "Angle View"
3D Company Logo
Brand Video
Final Brand Video
FEEDBACK
Week 8
Brand book
Your size if quite small. Do try out a mock up to determine if indeed this size is suited or maybe you’ll need to increase slightly. The right side idea seems more interesting with three color band placed on the left. However, maybe title could be placed in circle that crops off part of three color band similar to how your idea was for the logo placement so to bring back the same identity unto your brand book. Do try out this idea digitally and see how it goes. Print out in thumbnail and black and white for review next week.
Logo
chim logo w7-01: Like the bottom left version. The curved ribbon is interesting and makes the logo more 3 dimensional. We will run with this version. Try to include the stars beside the Chinese script, see if this is too much. Also try out CHIM in red maybe? Just some minor
refinement to see how it would work out. The five stars above the wreath should coordinate with the tip of wreath so a slight reduction of size is needed to allow equal spacing.
Stationery
IMG_8713: Idea 1 & 2 for front. Could try it out as portrait format name card too. Idea 1, 2 & 3 for the back. Proceed to digitize ideas. IMG_8714 & 8715: Idea 1 & 2. Like the rectangle flap for envelope more as it is better matched to your brand. To mock up the actual size to determine proportions and flat plan of envelop and to proceed with digitizing layout. Idea 5 could also work but three colored band may need to be expanded to the front as well. IMG_8716: Idea 1, 2 & 3. Proceed to try out ideas digitally.
Keep in mind how your logo overlaps three colored band and adjust accordingly to all
stationery and consider the consistency of this feature on all stationery.
Week 9
Logo
For the logo the last option works the best for Chim, as it will we the final logo for this project.
Stationery
For the stationery the horizontal lines works best in letter head as it works well with the horizontal corporate color in the logo, on the other hand the vertical lines across on the letter head visually is not so unpleasant as the both horizontal lines on the letter head and the vertical liens in the logo is like fighting to shine each other which is a little distracting for the reader to rad your letter.
Same goes to the envelope, the horizontal corporate lines going across the envelope does not work, but some how the gold strip works kind of well as it is visually pleasant and it does not over shiny the logo as the main point is to show the logo not the strip. which for the name card gold color strip works well too, so Ms Li Lian asked me to focus more on the gold strip as compared to the 3 corporate color strip.
Week 10
Individual feedback
Individual feedback
Demonstrates positive learning attitude by approaching the briefs in an organized and cohesive manner. Design process is throughout and reflective of feedback given. Although the ability to research reflects consistency in effort and an explorative spirit, the contents presented sometimes lacks focus reflecting less critical thinking analysis. Despite the self set restrictive parameters of projects, able to demonstrate a high level of creativity coupled with explorative zeal to derive solutions that are quite reflective of live projects with given creative briefs demonstrating the ability to balance well the requirement and restrictions of commercial arts versus artistic creativity. More exposure to aesthetics needed to honed visualization skills especially in the use of space (layout) to the use of colors.
Stationery
Name card: for the name card the gold strip works very well and it fits in to the design, but some of the font must reduce 1 or 2 point as it is too big, since the name card has confirm to change to the gold strip so the envelope has to remove the 3 color strip and replace with the gold strip and it goes the same for the letter head but the letter head placement of the address have to do a little changes as we need to keep consistent throughout all the item.
Application
The application for the uniform and book cover is ok and i have to digitize it by next week and pint it out to show.
Brand book
For the brand book the layout is ok but the shapes i used as a background for the book is a Little distracting, it will distract the reader to read as it is too eye catching, if i want to remain the shapes i have to make it very light color as the background. and i have to change the 3 strips color to gold as other stationery has adept the gold strip.
Week 11
Stationery
Stationery
for name card and envelope if finalize for letterhead i still have to adjust the placement of address we make it looks visually appealing.
Application
For the uniform is ready to go, but for the exercise book back cover i have to adjust the placement of the address too to make it look consistent throughout all the item.
Brand book
After the shapes are been remove i put in some images of the history of Chim to give a pause page for the reader, and i need to add some titles in to the book as some content can stand on it self as a topic in the book. i have to watch out of text when i am formatting the text.
Brand video
Application
For the uniform is ready to go, but for the exercise book back cover i have to adjust the placement of the address too to make it look consistent throughout all the item.
Brand book
After the shapes are been remove i put in some images of the history of Chim to give a pause page for the reader, and i need to add some titles in to the book as some content can stand on it self as a topic in the book. i have to watch out of text when i am formatting the text.
Brand video
The idea of mine is workable as i have to watch out and not to put in too much things to the video because we only have 30 seconds to work with as it cannot exit the time frame given.
Week 12
Week 12
Stationery
The placement of the letterhead is nice and it looks neat.
Application
As i have apply in the style of placement from the letterhead to the book cover, as the back book cover placement of the address it is also looks nice and neat which is good to go.
Brand book
the Brand book works well with he image in it as a pause page for the reader and the perfect binding work best for my company brand book.
Brand video
The draft brand video is ok but adding in the tag line after the Chim logo appear works better as it can show its history of the company than only the contact page comes in as the last page, that sequences does show the history f the company in general as we want the viewers to know that the company is establish in 1961 with a long history. Application
As i have apply in the style of placement from the letterhead to the book cover, as the back book cover placement of the address it is also looks nice and neat which is good to go.
Brand book
the Brand book works well with he image in it as a pause page for the reader and the perfect binding work best for my company brand book.
Brand video
REFLECTION
Experience
From the start which i have no direction on which company to chosen to work on, and i got the encouragement to take up my grand ma's company Tadika Chim as a company to work for my project, although ms already told me a will be a little more difficult as compared to the imaginary company, although the process was not easy at all basically i am like working a project for a client which i have restriction and things to do and things that i cant do, so i have to work within the box, but i manage to go through and solve most of the problem that i face in this project. After every piece is being matched up, the final outcome is a relive and at the same time satisfying as i hope my grand ma was alive to see this process and i am able to propose this project to her to re brand the school. Word cant express my feeling towards the experience i got through this module.
Observation
I observe that the 1st few projects in this module is very useful as it does teach us how to be critical and it somehow does help me to create a better logo for my company as i will know the do's and don's to design a logo, and i notice that slowly from week to week i start to learn to criticize my own work till i have to meet Ms Li Lian as i make sure i try my best to show the best out of what that i have done for that week, which i feel that is a important thing that i have picked up from the process in this module.
Findings
I found out that consistency is a main point that we have to keep in mind throughout the module as we have to keep consistency from design logo till the last thing that we do for the whole company's brand corporate identity. On the other side i found out that a lot information that i got from the company that i didn't know ever since. This project gave me a opportunity to re brand the company and to know tings that i did not know. lastly i found out from this project that a brand is not just putting in logo and add in some vision and mission that all, actually there is many more process that we have to face and solve it to have a complete brand brief.
From the start which i have no direction on which company to chosen to work on, and i got the encouragement to take up my grand ma's company Tadika Chim as a company to work for my project, although ms already told me a will be a little more difficult as compared to the imaginary company, although the process was not easy at all basically i am like working a project for a client which i have restriction and things to do and things that i cant do, so i have to work within the box, but i manage to go through and solve most of the problem that i face in this project. After every piece is being matched up, the final outcome is a relive and at the same time satisfying as i hope my grand ma was alive to see this process and i am able to propose this project to her to re brand the school. Word cant express my feeling towards the experience i got through this module.
Observation
I observe that the 1st few projects in this module is very useful as it does teach us how to be critical and it somehow does help me to create a better logo for my company as i will know the do's and don's to design a logo, and i notice that slowly from week to week i start to learn to criticize my own work till i have to meet Ms Li Lian as i make sure i try my best to show the best out of what that i have done for that week, which i feel that is a important thing that i have picked up from the process in this module.
Findings
I found out that consistency is a main point that we have to keep in mind throughout the module as we have to keep consistency from design logo till the last thing that we do for the whole company's brand corporate identity. On the other side i found out that a lot information that i got from the company that i didn't know ever since. This project gave me a opportunity to re brand the company and to know tings that i did not know. lastly i found out from this project that a brand is not just putting in logo and add in some vision and mission that all, actually there is many more process that we have to face and solve it to have a complete brand brief.
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