RON.C DESIGN JOURNAL

01/10/2019 - 26/11/2019 ( Week 6 - Week 14 ) Chong Siong Loong Ron ( 0334452 ) Creative Brand Strategy  Final Project - Event Branding   INSTRUCTIONS Brand and Event Slides  Brand & Event mock-ups: Brand & Event book : Brand & Event Video : REFLECTION EXPERIENCE In this project, we have to create a event for the brand that we proposed,  I was advised to reused the brand that we worked with the previous semester. As for the event, I had an idea as halloween is round the corner so I have decided to work on this event topic. OBSERVATION I observed that locally and internationally getting more people celebrating this event and dressing up just for the halloween event, so why not I work on this event, and since its was a great idea as what sir said so i will proceed further to understand more about Halloween. FINDINGS I found something very important is all design that I do is ...

24/09/2019 - 22/10/2019 ( Week 5 - Week 9 ) Chong Siong Loong Ron ( 0334452 ) Creative Brand Strategy  Project 2 - Ideation INSTRUCTIONS Compilation of 100 iconic symbols + descriptions: REFLECTION EXPERIENCE This project is similar with what we did for the previous subject "Brand Corporate Identity", where we need to collect 100 logo and write a short description about it. But overall it was a fun and good experience to do more research on the company logo, all the brands story beside the brand and also the meaning of every element used in the logo. OBERVATION I observed that how powerful of an iconic logo affect the brand for example nike by just [putting a tick, it gives a very big impact to the public and is so easy to remember and recognise the logo from far. It also a symbol that works with out putting any info or words besides it.  FINDINGS although this is a project that I have done before I'm my previous subjec...

27/08/2019 - 24/08/2019 ( Week 3 - Week 5 ) Chong Siong Loong Ron ( 0334452 ) Creative Brand Strategy Project 1A & 1B INSTRUCTIONS Week 2  For this week we had a class exercise regarding how well we know about Malaysia/ local brands  Week 3 - P roject 1A For this week we was asked to choose a event for our case study, which we are needed to do a study on the event, what are their marketing strategies, selling point, the statistics on the amount of people join the event, merchandise of the event, price list of the entry of the event, etc.  The event of my choice is "PJ Half Marathon". Week 4 For this week, we have to present on what we have done for our case study (chosen event).  Due to the limitations of information, as its funny that the organisation will delete some of the information of the pass years, and the only platform for me to get the most information is their Facebook page . Week 4...