PACKAGING AND MERCHANDISING DESIGN - EXERCISE
01/04/2019 - 29/04/2019 ( Week 1 - Week 5 )
Chong Siong Loong Ron ( 0334452 )
Publishing design
Project 1
week 2 - lecture by the students
In that same day, a group presented a lecture on the history of packaging.
Week 4 - Lecture by students
the topic that they are going to talk about is colours in packaging design. we have to learn that colours plays an important role when it comes to packaging design.
LECTURE NOTES
Week 2 - Lecture slides " Packaging Design "
we had a lecture on packaging design where it begins form how to make a perfect packaging design, to what the consumers wants, and also the role of packaging. We did touch on the how the content should be displayed on a packaging.
week 2 - lecture by the students
In that same day, a group presented a lecture on the history of packaging.
Week 4 - Lecture by students
the topic that they are going to talk about is colours in packaging design. we have to learn that colours plays an important role when it comes to packaging design.
INSTRUCTIONS
01/04/2019 ( Week 1 )
for this week we were required to go to a supermarket and find those packaging that matches the different criteria given to us. Photographs should be taken and documented in a set of slides.
we were also require to group up of 3 to do this exercise, so we team up with Chee Kent, Jia Jin and me
Box making and dieline
for the same week we were told that we have to bring a item for our tutorial class. the item should be bigger the 15cm and smaller than 30cm. so I brought my mouse to class.
as mr Shamsul approves the item that I have brought as I have to start designing the box and creating the dieline for it.
Measurements and sketches of product
Once the idea is been approved, I made the mock up.
rough dieline
then I started to create the dieline for my packaging in AI.
10/04/2019 ( Week 2 )
In class I showed my mock up and dieline to mr Shamsul, he said it ok and ready for laser cutting. after the file been export to dxf format than laser cutting started.
laser cutting of the box 'model board'
laser cutting of the box 'model board'
laser cutting of the cover 'Acrylic'
after the boards is done I start assembling the pieces into one.
sticking the Acrylic with using chloroform glue
Assembling up the boards with uhh glue
done with the assembling
the left side and the middle is the actual product as for the right side is the mockup for my mouse box.
Final product
Final product
Final product
Final product
Final product
Final product
Box design - colours
22/04/2019 ( Week 4 )
for this week, we were given an exercise to related back to our lecture, which is about colour as we need to come up with a gift box and develop a name for it, most importantly we have to add colours to the design to suit the product that we have selected.
given dieline
with the given dieline we have to create something out of it, so I decided to created a box for a perfume. and I also identify the colours used and why would I used the colour for this particular packaging.
Process
98% done
done with meaning of colour used
final product
Thermal forming
29/04/2019 ( Week 5 )
for this week, we have to bring a item which can resist heat as this project will be dangerous as it can hurt someone or the item u bring to thermal form. so I decided to bring my mentos box which is metal.
item used to do the thermal forming exercise
the setup for thermal forming
thermal formed packaging for the mentos
thermal formed packaging for the mentos
After the forming is done we have to cut the covers and fold the side in and put a piece of paper at the back as to create the packaging for it. so I have used the hairdryer to heat up to the plastic and fold it in why would I need to heat it up is to prevent it from breaking.
FEEDBACK
Week 2
Specific Feedback - My mockup is good but I need to think on how would I put in the menu book and the wire for the apple mouse, I have to keep in mind on the material used for the final packaging - it have to be able to hold my product and the weight is in consideration.
Week 3
Specific Feedback - the box looks very nice and its does reflects on the value of the product ( mouse )
Week 4
Specific Feedback - the colour box looks very nice as the used of colour and font and sufficient of icons used on the packaging, as the used of navy blue and the gold as a mixture does bring out the elegant feel of the brand.
Week 6
Specific Feedback - for my thermoforming exercise, Ms Maria said that I have managed to fold down the plastics to form the packaging and it was clean and neat. the good thing was also that the side is straight and flat.
Specific Feedback - My mockup is good but I need to think on how would I put in the menu book and the wire for the apple mouse, I have to keep in mind on the material used for the final packaging - it have to be able to hold my product and the weight is in consideration.
Week 3
Specific Feedback - the box looks very nice and its does reflects on the value of the product ( mouse )
Week 4
Specific Feedback - the colour box looks very nice as the used of colour and font and sufficient of icons used on the packaging, as the used of navy blue and the gold as a mixture does bring out the elegant feel of the brand.
Week 6
Specific Feedback - for my thermoforming exercise, Ms Maria said that I have managed to fold down the plastics to form the packaging and it was clean and neat. the good thing was also that the side is straight and flat.
REFLECTION
Experience
Experiencing all these exercises, I think that is fun to learn and do many different kind of exercises, as I did learn a lot from the exercises. the process of the exercises was I little hard for me as it was a totally new thing for me to do different kind of packages. lastly I am happy and proud of my final work as I managed to come out with many different form of packaging
Observation
I notice that initial ideas, sketches and some times mock up is a important step before we Create the actual product, because by the mock up we very verify is that packaging suitable for our product or may be the material used is it suitable, so I think that those few step is a important step that we should missed.
Findings
I found that sometimes although the mock up looks nice, but when we do it on our actual material chosen, the effect of it may not be as what we thought, I also find out that choosing material is also a thing that we all should really think and consider before hand, because your product may be nice but if the chosen material is not carefully chosen it will destroy the product.
Experiencing all these exercises, I think that is fun to learn and do many different kind of exercises, as I did learn a lot from the exercises. the process of the exercises was I little hard for me as it was a totally new thing for me to do different kind of packages. lastly I am happy and proud of my final work as I managed to come out with many different form of packaging
Observation
I notice that initial ideas, sketches and some times mock up is a important step before we Create the actual product, because by the mock up we very verify is that packaging suitable for our product or may be the material used is it suitable, so I think that those few step is a important step that we should missed.
Findings
I found that sometimes although the mock up looks nice, but when we do it on our actual material chosen, the effect of it may not be as what we thought, I also find out that choosing material is also a thing that we all should really think and consider before hand, because your product may be nice but if the chosen material is not carefully chosen it will destroy the product.
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