BRAND CORPORATE IDENTITY - PROJECT 2
Chong Siong Loong Ron ( 0334452 )
Brand Corporate Identity
Project 2
INSTRUCTIONS
Week 1 - 03/04/2019
for week 1 we have to come out with an imaginary company for we also can choose a company which u think that is possible to rebrand. For me 1st I have chosen Tadika chim to rebrand and on the other side is an imaginary restaurant Paradise. It was hard for me to choose as one of it tadika chim is my grand ma kindergarten and the other one is a imaginary restaurant which I have been working on from semester 2.
Collection logo of Tadika chim and Paradise restaurant
Week 2 - 10/04/2019
For this week I have decided to focus on Tadika Chim because it will be challenging for me to work with Chim as I have a lot of restrictions, rules and regulations to work it as said by Ms Lilian.
Week 2 collection of 20 logo sketches
Week 3 - 17/04/2019
As for this week ms Lilian has chosen a few element that is workable, to put in my further my logo development. as she told that emblem logo design works for my company.
Week 3 collection of 20 logo sketches
Week 4 - 24/04/2019
for this week Ms lilain advice me that I should start to build the main components in AI and as our ideas may flow out better in ai as we can try more kinds of design in AI as compared to AI.
Week 4 collection of digital logo sketches
Week 5 - 02/05/2019
The feedback from last week where ms Lilian has identify which style of emblem logo works well together which she has chosen 3 style of it which can be further developed for this weeks logo sketches.
Week 5 collection of digital logo sketches
The original logo and the newly design kids for the logo
FEEDBACK
Week 1 ( 03/04/2019 )
Specific Feedback - Both the company’s works for Chim it will be a more challenging one to do as it has its own restrictions, own history and rules to follow
Week 2 ( 10/04/2019 )
Specific Feedback - Will be focusing on Tadika Chim as my company, the introduction of the new element to the logo which is the batch design works well as it suitable for the type of company that I choose which is school. I have to find out where is the wheat always integrated in most of the emblem mark design. examples that is to also look at crest logo design which will help me out on design the next 20 logo.
Week 3 ( 17/04/2019 )
Specific Feedback - After this weeks, ms Lilian have chosen a few design which is workable, the advice ms Lilian gave me is I should digitalise the logo as it may look different of paper and screen, it may give me a better view or exploration on designing the logo. after the session I have a clearer picture on how the logo's direction should be, and what are the workable design that should be further explored.
Week 4 ( 24/04/2019 )
Specific Feedback - the logo looks good in overall, ms Lilian has chosen 3 logo that is the best out of all, the chosen logo looks completely as a whole emblem where others are looking like I am put many different element together to make it as a logo. The feedback I got for this week is, I should take in consideration the font size in my logo it may not be visible when I strike the logo to place it on a company letter head. the next main point if I should be accurate on the CMKY colour code, it may be different when u see on screen and one print so I have to be sure and accurate on the colour code.
Week 5 ( 02/05/2019 )
Specific Feedback - the circular logo works very well, as it can be further design and have more exploration on it, the two kid does not suit the style go the logo as the emblem style of logo has a very serious kind of feel rather the kids doesn't and because of the complexity and the details of the kids make the both not suitable together. try removing away the two new design kids and use the original kid which has lesser details of it, I can also try designing the logo without the kids. which Ms Lilian feel it will work better without the kid.
Week 2 ( 10/04/2019 )
Specific Feedback - Will be focusing on Tadika Chim as my company, the introduction of the new element to the logo which is the batch design works well as it suitable for the type of company that I choose which is school. I have to find out where is the wheat always integrated in most of the emblem mark design. examples that is to also look at crest logo design which will help me out on design the next 20 logo.
Week 3 ( 17/04/2019 )
Specific Feedback - After this weeks, ms Lilian have chosen a few design which is workable, the advice ms Lilian gave me is I should digitalise the logo as it may look different of paper and screen, it may give me a better view or exploration on designing the logo. after the session I have a clearer picture on how the logo's direction should be, and what are the workable design that should be further explored.
Week 4 ( 24/04/2019 )
Specific Feedback - the logo looks good in overall, ms Lilian has chosen 3 logo that is the best out of all, the chosen logo looks completely as a whole emblem where others are looking like I am put many different element together to make it as a logo. The feedback I got for this week is, I should take in consideration the font size in my logo it may not be visible when I strike the logo to place it on a company letter head. the next main point if I should be accurate on the CMKY colour code, it may be different when u see on screen and one print so I have to be sure and accurate on the colour code.
Week 5 ( 02/05/2019 )
Specific Feedback - the circular logo works very well, as it can be further design and have more exploration on it, the two kid does not suit the style go the logo as the emblem style of logo has a very serious kind of feel rather the kids doesn't and because of the complexity and the details of the kids make the both not suitable together. try removing away the two new design kids and use the original kid which has lesser details of it, I can also try designing the logo without the kids. which Ms Lilian feel it will work better without the kid.
REFLECTION
Experience
From the start I was having a hard time choosing from either the imaginary restaurant brand that I have been working from semester 2 and on the other hand is my grandmothers company, so with advice of ms Lilian I have chosen my grandmother's company to brand. As this project will be a more challenging one as compared with the imaginary restaurant where is like I am working for a real client which is has its own rules and regulations that I have to follow, which it will be a hard time for me.
Observation
as i observe by weeks goes by and things are going quite smoothly as I have also chosen emblem as a direction for me to start on for my logo design. As there is a few co-element that I have to add in to my new logo which that makes our tadika recognisable. Week by week as much of sketches we do we tend to see which style and which things are workable for the logo, as it makes me understand better on the do's and the don's when designing a logo. At the end I felt happy and satisfied with the outcome of this project and I have learn more a lot from this project and also from the tadika.
Findings
I found out that it was really a great opportunity for me as a project and also somehow a proposal for tadika chim to look on, through this project I have learn a lot on we as a designer we have to observe a lot and we have to be more critical while design something, somehow it makes us a better designer. I have to mention where with the help of project 1B "logo analysis" I have gain a lot of information that is also beneficial for this project.
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