BRAND CORPORATE IDENTITY - PROJECT 1A

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03/04/2019 - 10/04/2019 ( Week 1 - Week 2 )
Chong Siong Loong Ron ( 0334452 )
Brand Corporate Identity
Project 1A  

LECTURE NOTES


Week 2 Lecture slides 

INSTRUCTIONS


Week 1 
We had a introduction of our lecturer Ms Li Lian and in return we have to introduce ourself to her because she is a new lecturer to us. After the session we was brief with our 1st few projects which is Project 1A, 1B, Project 2 and a little of Project 3, because 4 project starts together and ends together too on week 6. 

Week 2 
In details we was briefed for this project 1A, as for we have to answer and do research on the 3 questions 1. What is brand?, 2. What is brand identity?, 3. What is branding? besides that we have to choose a well Establish company to work for our case study. there is no limitation on what we want to talk or show on our slides, we can put in as much as information in as we like but we have a limitation of 15minutes person. 

I have chosen "COCA-COLA" as my case study, as out of curiosity I felt I want to do know about how coca-cola can be so successful in their brand it self, so I decided to do a in-depth research on the company.   


FEEDBACK

Specific feedback : 
For my 3 questions I can be more clear on my explanation to shorten my point that would be fine, can be improve. I did a very good study on the coca-cola history, logo and some visuals but there is not enough of visuals like poster, advertisements, colour used and may be how they interpret in the logo in the Merchandises.  

REFLECTION

1st, I felt that the 3 question was a very useful questions for us to do our research on where it can give us a very clear on what is the differences of the 3 question although it has some similarity  in between.


2nd, Why would i choose coca-cola as my case study is because, i have the curiosity to know why is coca-cola so successful as it is one of the biggest soft drink manufacturer in the world. So i want to do a deep research and i hope to get my curiosity fixed. During the process i found out a lot of information that we didn't know at all for example: coke created a coke drink for space, coke has been created to be a alternative for morphine and coke is also maybe the best-kept secret in the world, never in 131 years history of Coca-Cola did the secret revealed ETC..


3rd, i felt that was a good start of the semester where we was clear on what are we doing and what was the meaning of the 3 question, and i have learn a lot from the case study, i guess not a lot of us know about a few interesting facts that coke did.  


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