PACKAGING AND MERCHANDISING DESIGN - FINAL PROJECT
03/06/2019 - 01/06/2019 (Week 10 - Week 14)
Chong Siong Loong Ron (0334452)
Chong Siong Loong Ron (0334452)
Packaging & Merchandising Design
Final Project : Merchandising and Packaging
Final Project : Merchandising and Packaging
INSTRUCTIONS
Week 10
for this week we was brief on our final project which we have a collaboration with the interior design student, as they will give us the brief of this project, and we have to create a few merchandise and a packaging for the merchandise, and we have to also refine their logo that they have created.
Image 1, Brief by ID student
As for this project, is that the ID student is creating a lantern creating hub which only teach people how to create traditional Chinese lantern, as the logo has been create by the student and I have to refine it and come out with two merchandise based on the brief given, as the main colour they are talking about is red, black and brown. There is no main thing that has been stated by the ID student.
Week 11
For this week I can't think of any merchandise yet and also the packaging so I started with refining the logo, as mr Shamsul say the original logo looks very heavy or in another words there is a lot of things going on the logo as my job is to simplify the logo.
Image 2, Process of final logo
Mr Shamsul said that the final logo looks great and is good to go and I have to start to designing the merchandise and the packaging.
Week 12
for this week I came up with some sketches of the 3 merchandise that we need to produce and also a packaging to hold the 3 item.
for the iPhone and lantern tag design I used UV print to apply on the design to the product.
My apron was not perfect as me and the manager of the shop did communicate as the tagline was too small to stitch out, because it will turn out ugly if I do so, but when I walked off for lunch and the manager had to leave to do some work and come back after she is done, the staff saw that why my packaging has tagline but not the apron, so she add it on the machine and she don't know is smaller than 3mm. so after my lunch I came back and I saw the apron with tagline on it and I asked who add on the tagline so the staff admitted that she add it on as she though the manager forget to add it on, so if u see the apron it has some hairline defects below the logo is because it was too ugly so thats why I ask them to remove all of it. eventing was fine but only the apron I was not happy off, but what to do I don't have time to redo the apron so I have to stick it with this.
for this week I came up with some sketches of the 3 merchandise that we need to produce and also a packaging to hold the 3 item.
Image 3, Sketches of 3 merchandise and 1 packaging
After getting approval from Mr Shamsul I started to digitise all the design to see does the design work because the design will look different on screen and paper.
Week 13
For this week I came out with all the digitised design. the material chosen for the box is MDF Board, an iPhone transparent cover, lantern tag is wood and for the apron will be ordered online.
Image 4, Digitise packaging design
For packaging all the white space in between the design will be a cut out as it will be able to look through as the material chosen for the box is MDF board. and the logo will be printed on tracing paper to give a secretive feel the the buyer.
Image 5, Digitise iPhone case design
Image 6, Digitise lantern tag design
for the iPhone and lantern tag design I used UV print to apply on the design to the product.
Image 7, Digitise design for apron
The apron will be bought online and only the logo will be stitched on the apron, as I did a research that the stitching machines can't do anything smaller than 3mm and the tagline of the company must be resign proportionally as it cannot over shine the logo so I decide to not put any tagline on the apron to give a maximum attraction to the logo.
After all the design is been approved and chosen I start coming out with the structure of the box as how it should look and how can I place it together.
Image 8, Dieline of packaging design
Image 9, Dieline of packaging design
Image 10, Final look of packaging design (top view)
Image 11, final placing of merchandise in packaging
after all the dyeline and design is done I went to fabspace to do my laser cutting and uv printing
Week 14
For this week is submission as I archived all the final product in google slides and submit it in google classroom. as I manage to take some of the process in Fabspace of my final product.
Image 12, process of final slot in box
Image 13, process of final lantern tag
Image 14, process of final apron
FEEDBACK
Week 11
For the logo, the original logo idea is too complicated as the way I simplified it was great and nice and is ready to apply on the merchandise that yet to come.
Week 12
All the merchandise chosen and done in the sketches is all good to go as, mr Shamsul wants to see it in AI by next week because the design on paper and on screen will look different. so show me all in AI by next week.
Week 13
Everything is ok and ready to be produce, keep in mind material is a important key to think before I produce my design on.
Week 14
For the logo, the original logo idea is too complicated as the way I simplified it was great and nice and is ready to apply on the merchandise that yet to come.
Week 12
All the merchandise chosen and done in the sketches is all good to go as, mr Shamsul wants to see it in AI by next week because the design on paper and on screen will look different. so show me all in AI by next week.
Week 13
Everything is ok and ready to be produce, keep in mind material is a important key to think before I produce my design on.
Week 14
the box is great and the item looks good too overall very nice and classy, the strong bond of the chances lantern and the merchandise it does show it, but the only thing is by adding in a think white paper in the individuals compartment to make it looks more classy and expensive as the box does reflect it. but overall everything looks clean and neat.
REFLECTION
Experience
For this project is much more easier as compared to the two previous project, because I am already familiar on the do's and dons for design a packaging, as the only think I tried to challenge my self by creating a box that by using slot in method as it was a totally new thing that I have not done better, although the process was not easy and although the dieline is done is terrifying when the laser starts to cut my box as it may work and it may not work, as it was my 1st time doing this but the final outcome was nice an d I am satisfied. On the other hand my apron was not perfect as me and the manager of the shop did communicate as the tagline was too small to stitch out, because it will turn out ugly if I do so, but when I walked off for lunch and the manager had to leave to do some work and come back after she is done, the staff saw that why my packaging has tagline but not the apron, so she add it on the machine and she don't know is smaller than 3mm. so after my lunch I came back and I saw the apron with tagline on it and I asked who add on the tagline so the staff admitted that she add it on as she though the manager forget to add it on, so if u see the apron it has some hairline defects below the logo is because it was too ugly so thats why I ask them to remove all of it. eventing was fine but only the apron I was not happy off, but what to do I don't have time to redo the apron so I have to stick it with this.
Observation
I notice something for this project, I did not do any mock up is all from sketches to AI and to machines I think thats is why that I am so terrified when the machines starts cutting out my product, but for the tag, apron and iPhone I was not so scared as it was not my 1st time creating merchandise, only the packaging to fit the 3 item was scary because if one a single thing than runs 1mm away from the actual measurement it will destroy the whole thing and the thing will not fit, the only solution is to correct the file and redo which it cost me a lot of money.
Findings
I find that mock up sometimes is important, as i somehow will know what works on the product but as this products cannot be produce as mockup because of its thickness, so I took the changeless to really count every mm and everything precisely in AI so I wont have any wrong measurement when the final product is finally out, and the other point is communication as I did communicate with the manager but the staff did not hear anything and add in things that is not supports to be on the apron. but overall I have to accept the apron to be like that as time is a restriction, as a whole I am satisfied with the final out come.
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