DIGITAL AND SOCIAL MEDIA COMMUNICATION - FINAL PROJECT

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08/11/2019 - 29/11/2019 ( Week 11 - Week 14 )
Chong Siong Loong Ron ( 0334452 )
Digital and Social Media Communication 
Final Project - Pitch Deck, Design Application and Development  

INSTRUCTIONS



 To start out for this project, our group started out by looking at all the analytics data that we had online, than identity the pain points from our persona and we also gather all the information from the four lenses. on which how we should design and change the Current Taylors website.

 we have compile all our findings for the final project in the slide. 
As for our approach we think that the Curren website is clear enough as we want to keep the professional look at a 1st glance but we want to combine some subtitle to a single title as some of the current titles are separated into a few and they end up directing to the same page. To sum up what are we going to work on is, not much changes on the design of the website, as we think the design is fine but we are going to change some of the content to make more approachable to students as we believe this website will be only widely used by students, so we want to build it based on the needs of the students, and also changing the formal titles to a more friendly yet approachable manner to the students.
Final Presentation  - Pitch Deck, Design Application and Development  



FEEDBACK


Week 15 
Specific Group Feedback:
We had a very good approach on what we proposed design, and the idea of summaries all the relevant subtitles to one to make it less complicated for the user, another good approach and point we have is changing the friendly slang for the main titles of each page, its also good that we add in some element like more meaningful content such as promoting clubs and society in taylors, putting in some students personal experience that is good for some newsies that is interested to join Taylors, and also some info of food that we all can enjoy around Taylors. the next interesting point we had is the chat box approach where we can have a option to talk to Taylors agent or a senior of taylors. also great for the second objective but we should add in on what is good around us and talk about Subang 1st before we go to kl as obviously kl is the Main attraction but we should add in to talk about place that is nearer to them 1st. The last great point we have is also separating the sections of the research to make it more clearer for the audience to identity what are they looking for. Overall its a excellent work done! 

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